FX Media – Corporate Films, Photography, Promos » Corporate film, music video, short films, photography

Panlight – a Kickstarter Product Film

It was nice to know that FX Media was the first choice of cinematography for Mike Garrard‘s bold new project, and that’s mainly due to our long history of collaborations of behind-the-scenes promo films for Mike’s ‘The Trained Eye’.

Almost a year ago Mike invited me for an afternoon coffee, where he excitedly explained his idea for a remote direction control for photography flashes.
This he said ‘will be called Panlight’.

He will recall my instant reaction to this – I sat bolt upright and announced that ‘this product was EXACTLY what I needed for some recent shoots’, whereby I was attempting a photo session with a model who I situated the other side to a small river to where I was standing.  In order to adjust the various flashes I was using I had to take off my footwear, walk slowly through the water, adjust the flash, return to my position…and repeat…several times.  If Panlight was already in my life, this problem simply wouldn’t have existed!

Between Mike and I, we coordinated several sessions to film the talk-to-camera pieces, as well as staged and actual wedding and photography shoots.  Some subtly-lit product shots were also filmed and integrated with 3D renders to really complete the promo.  Interestingly, as we started filming Panlight, Mike made an important and memorable discovery – that Panlight could be an instant hit for cinematographers too, and allow for additional camera angles during shoots!   So this we felt required additional footage and planning, as it really was such a significant add-on to Panlight’s feature-list.

Within just a few days of posting the Panlight page on Kickstarter, it had already smashed the £23,000 goal needed to progress the project, and currently continues to rise. What a result!

If you feel you could do with a Panlight (or two, or three) in your life, do consider backing it on Kickstarter.  And for more details/specs, here’s the official Panlight website.

But for now… Lights, Cameras, Action!  This is Panlight:

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