A while back now I filmed the behind-the-scenes of a rather tricky shoot for the successful clothing brand Joules. I say tricky because it involved many animals, children, intense fog … oh, and freshly made cake.

The film also helps to mark the eventful 25 years from when Joules first started – you can read the story here.

Here’s the final result, a slightly shorter version of which now currently lies on their homepage:

Joules Jubilee 25 Years

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