We’re always busy filming all sorts of products, people and places…but ‘EasyDry‘ is just one of those products that quite clearly deserves a shout out!

Widely used in the hairdressing industry, they are one-use-only towels that are decidedly more cost-effective, hygienic and eco-friendly than cotton towels. They save on space and are clearly much better for the environment (no laundry costs!).  So it’s no surprise then, that they achieved ‘Winner of Innovation of the Year at the British Hairdressing Business Awards 2009′.

Here are some behind-the-scenes shots from our recent shoot.